Nutella or no Nutella?

Nutella seems to be popping up everywhere these days, which is starting to make me wonder. Have I deprived myself of something magical by not trying Nutella? I mean for four dollars a jar these people are making a killing! (and I don't want to waste my money... I think). What's your take on the spread? I hate nuts, but I like peanut butter so I am never sure. Is it good? Is it bad? Is it worth the money? Worth the craze? Is it nutty? So many questions of a chocolate peanut butter wannabe! Which leads me to wonder why there isn't a chocolate peanut butter?! Sigh, please help.